Top Snap & VFX Print Group’s strategic alliance for property marketing

January 28, 2016, 2:59 pm

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Top Snap and VFX Print Group signed a strategic alliance to offer the Australian Real Estate Market a comprehensive property marketing package, from Property Photography to life size Billboards. As part of the strategic alliance Top Snap will now be able to offer its clients high end Print Solutions by VFX Print Group that include; Residential Signboards Illuminated Signboards Signage, Banners and Billboards Small Format Printing; Brochures, Business Cards, DL Cards, Glossy Magazines Company Branding; Office and Showroom signage Vehicle Graphics This offering will be an integral part of the Top Snap Re-Ignite program, which was launched in the first half of FY 2015-16, and has seen tremendous success with Top Snap achieving a year-on-year growth of 44% for the first half. Top Snap RE-Ignite is focused on providing the industry with the latest tools in property marketing through a personal one-on-one client profiling by a Top Snap specialist followed by a well thought out recommendation of visual marketing ideas and concepts. Read more about the RE-Ignite program. Ralf Barschow, Owner & CEO Top Snap says, “We are delighted with the results and growth for the first half achieved through the RE-Ignite program. Our new partnership with the dynamic VFX Print Group will further strengthen our position in the market by offering innovative and reliable print solutions to our valued clients.” VFX Print Group in turn will offer its clients Top Snap services that include; Residential and Commercial Photography Floor Plans – Standard, Coloured, Interactive and 3D Elevated, Drone and Aerial Photography Virtual Furniture and Image Enhancement 3D Home Scanning Tim Stafford, VFX Print Group Sales & Marketing Manager says “For over 25 years VFX Print Group has specialised in servicing the digital printing needs of Australian real estate agents. We understand the importance of fast and reliable service, without compromising on quality, with our efficient distribution system and installation network ensuring seamless supply and installation anywhere in the country. We are trusted by the best in the business so we are pleased to partner with Top Snap to bring the latest photography & print marketing solutions to our clients across Australia.” For all enquiries email sales@topsnap.com or call 02 9969 5832.  

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First Australian gym launches into Thailand

February 1, 2016, 2:47 pm

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Australia's 24/7 health and fitness pioneer, Jetts, is continuing its international expansion, with the opening of its first gym in Bangkok, Thailand. As the only Australian gym brand in Thailand, the fitness chain will develop on the success of its Australian operations, with additional openings planned for Thailand in 2016. The move marks a significant milestone for the group, which already boasts more than 270 gyms across Australia, New Zealand and the Netherlands since launching on the Gold Coast in 2007. Jetts founder and managing director, Brendon Levenson, said Thailand was experiencing a growth in its economy, which has placed higher demand for quality fitness services built around convenience and flexibility. “Thailand is currently witnessing tremendous growth in its middle class segment, bringing with it a demand for fitness services such as gym memberships and personal training,” Brendon said. “This growth presents great opportunities for our brand, with locals increasingly looking for more convenient fitness options. The combination of our 24/7 access and no lock-in contracts, alongside our Aussie brand, has been a big driver of new sales within the first gym. “Australia’s focus on healthy living and an active lifestyle holds us in high regard internationally. We’re seeing that consumers in other markets really aspire to this concept, and will embrace the Jetts’ philosophy.” Jetts' success domestically is driven by the ongoing strong demand from customers for a gym that provides a high standard of customer service, 24/7 access to its locations and great value for money. Jetts customers have the flexibility of a no lock-in contract, and once you join one, you can use any of the chain’s 275 locations free of charge. Its ‘workout on your terms’ philosophy and customer centric approach is about providing an alternative to the big gym chains, to suit people who are looking for more simplicity and flexibility with their gym membership. “The Asian market, particularly Thailand, is still very much in its infancy but growing fast. The chains that dominate are charging high fees and focusing on locking their members into 12 and even 18 month contracts. We simply don’t believe that model is the best for members and instead, aim to provide more people with the freedom of choice when it comes to joining a gym,” Brendon said. Jetts provides access to state of the art equipment, including cardio, pin loaded machines and free weights, and has recently launched its own functional group training program where members join groups of six to eight people for a 15 minute, high intensity workout. Since launching in 2007 in Australia, Jetts has seen incredible growth, being named the BRW #1 Fastest Growing Franchise and picking up a spate of awards including topping the Canstar Blue customer satisfaction award for two years running. The chain recently expanded into Europe with its first gym opening in the Netherlands, and expects to open 20 gyms across the Benelux region, Thailand and the UK in 2016. Further international expansion is planned throughout Europe and Asia Pacific over the next five years. For more information, please visit www.jetts.com.au. 

Gloria Jean’s Coffees Donates $5,000 to Victorian Bushfire Appeal

February 1, 2016, 3:43 pm

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With Heart, a Gloria Jean’s Coffees Foundation, have made a $5,000 donation to the Surf Coast Bushfire Appeal in Victoria to support the communities in the state’s southern region affected by the recent bushfires. The donation comes off the back of With Heart’s $5,000 contribution to the Lord Mayor’s Disaster Relief Fund in Western Australia recently to assist the victims of the Waroona and district fires. Gloria Jean’s Coffees Managing Director Rick Graham said the company’s franchise partners are passionate about corporate social responsibility and assisting their local communities. “It gives me great pride to work with such an altruistic, community-minded team who always put their hands up to help those less fortunate.” “The core purpose of With Heart is to support our local community and we are proud to do all we can to assist important causes such as the Surf Coast Bushfire Appeal, which will help those impacted by the disaster to rebuild their lives.” Apollo Bay, Anglesea and Winchelsea Community Bank® Branches of Bendigo Bank joined forces with The Spirit Foundation to coordinate the appeal. 

7-Eleven Stores appoint specialist investigator

February 1, 2016, 6:33 pm

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7-Eleven Stores Pty Ltd said today that it has strengthened its investigative and compliance capability with the appointment of a specialist investigator. The investigator, who has a law enforcement background looking into criminal and fraudulent activity, is tasked with undertaking inquiries into any suspected serious breaches of workplace obligations, so the company is in a position to act as quickly as possible in cases where breaches have clearly occurred. 7-Eleven interim CEO, Bob Baily said “the appointment of the investigator adds an additional layer to 7-Eleven’s compliance protocols, which include store audits, enhanced payroll, timesheet and rostering procedures as well as refreshed training and education for Franchisees and their employees. “7-Eleven does not condone the failure to meet workplace obligations including the underpayment of employees by Franchisees and these measures demonstrate our ongoing commitment to stamping out such practices,” Mr Baily said. 7-Eleven is not only committed to ensuring all Franchisee employees are accorded their workplace rights, but by supporting the work of the Independent Panel headed by Professor Allan Fels, is making sure those who have been underpaid receive their entitlements. To assist the Panel in encouraging claimants to come forward 7-Eleven has also established a special whistleblower hotline so complaints or claims can be made without any fear of retribution. 7-Eleven will also not tolerate any action by a Franchisee that may intimidate employees or actively attempt to minimise legitimate claims. 7-Eleven Chairman Michael Smith said “The company is making significant progress toward satisfactory remediation and prevention, but we recognise there is more work to be done. “As Chairman I am sorry for the circumstances and the fact of Franchisee Employee underpayments and I am sorry that those workers have been subjected to it. “What has occurred is unacceptable and abhorrent and we are building capability internally and utilising external expertise to rectify the impacts of what has occurred and prevent them from happening again,” Mr Smith said.

New Operations Manager Signals Turning Point For Raw Energy

February 2, 2016, 7:28 pm

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One of Queensland’s first healthy food franchises, Raw Energy, has received a significant confidence boost with the appointment of Jay Giles as the company’s new Operations Manager. Hailing from the Sunshine Coast, Jay has recently returned from London where he successfully opened, then operated, two cafes in the notoriously tough and competitive market. Since his return to Australia last year Jay, a qualified chef by trade, has been managing openings of Raw Energy franchises in Queensland and New South Wales until his new appointment announced in December. Managing Director of Raw Energy, Matthew Hope, said Jay’s new position signalled an exciting period of growth for the brand. “Jay has all the right experience and know-how to really drive expansion of the company,” he said, “He has some great ideas and we’re looking forward to working with Jay and seeing what new energy he brings to the company. “2016 is set to be a big year and our goal is to open eight stores by the end of the year.” Jay said his focus for 2016 would be on developing existing stores, propagating new stores and providing high quality training for new franchisees. “The thing I love about Raw Energy is the philosophy that fast food doesn’t have to be junk food,” he said. “The emphasis is on freshness and making as much as possible in house. Things like sauces and condiments, not just the obvious menu items. I like that pursuit of quality and plan to push it further as the market is really wanting for offerings like ours.” Jay said he was looking forward to the challenges of the year ahead, and in particular to a number of upcoming store openings. “In March, we’re opening a new store at the University of the Sunshine Coast and down the track we’ll be launching our first corporate store at Kawana Hospital. “These new locations, positioned within large institutions, signals a new direction for the company, and one which we’re sure will produce dividends.”

Helping kids to gear up for the Sanitarium Weet-Bix Kids TRYathlon

February 3, 2016, 2:30 pm

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Friendly courier experts, Fastway Couriers is helping kids to gear up for the Sanitarium Weet-Bix Kids TRYathlon series by delivering thousands of registration packs to participants. As an official service provider, Fastway Couriers depots across the country will transport TRYathlete kits containing a t-shirt, an event-day bib and other merchandise. This year, approximately 17,900 kids in Australia are expected to take part in 11 events held across Australia between January and May. The Weet-Bix Kids TRYathlon is a series of non-competitive events run by Sanitarium Health and Wellbeing Company that encourages kids to be more physically active. The community engagement programme aims to help kids across the country develop self-esteem, improve confidence and achieve their personal best, while having fun with friends. Richard Thame, CEO at Fastway Couriers says: “At Fastway Couriers, our franchisees are always active, so we’re proud to support the Weet-bix Kids TRYathlon series that encourages kids across Australia to do the same. With Fastway Couriers’ national network of parcel delivery franchises, we’re able to deliver a TRYathlete kit to each child, to ensure they’re geared up and ready to go for their local event.” Each location will host two TRYathlons for children aged seven to 15. For kids between seven and 10 years old, the event includes a 75m swim, 3km cycle and 500m run, before crossing the finish line. For 11 to 15 year olds, the event incorporates a 150m swim, 6km cycle, and concludes with a 1km run. The 2016 Weet-Bix Kids TRYathlon locations and dates include: Central Coast, James Browne Oval, Woy Woy – Sunday, 7 February Canberra, Australian Institute of Sport, Bruce – Sunday, 14 February Bendigo, Queen Elizabeth Oval – Sunday, 6 March Melbourne, Catani Gardens, St Kilda – Sunday, 13 March Geelong, Eastern Beach Reserve – Sunday, 20 MarchPerth, Langley Park – Sunday, 10 AprilAdelaide, Adelaide Aquatic Centre – Sunday, 17 AprilTownsville, Riverway Lagoons – Sunday, 15 MayBrisbane, Sleeman Sports Complex, Chandler – Sunday 22 MaySunshine Coast, Sunshine Coast Stadium, Kawana Waters – Sunday 29 MayTo register for your local Weet-Bix Kids TRYathlon visit try.weetbix.com.au. For further information on Fastway Couriers visit fastway.com.au.

Strength of the Australian Franchising Sector on Show

February 4, 2016, 2:38 pm

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Two Australian franchises have been announced as winners of The International Franchise Association’s (IFA) NextGen in Franchising Global Competition, a high honour and further proof of the calibre and ongoing strength of the Australian Franchising Sector. Representing Australia, the winners - Jai Hobbs, Co-Founder Paleo Café, and Jacob Foster, Managing Director FCF Fire and Electrical - were two out of 20 global winners of the NextGen in Franchising Competition for 2015. Applications were open to young entrepreneurs in business for between one and five years with a company that could scale through franchising and who bought forward innovative ideas for existing franchise companies. The competition rewards these entrepreneurs with incredible access to the most successful entrepreneurs, executives, experts and financiers in the franchise industry. Amongst many major prizes, the two Australian winners will receive a trip to the 2016 International Franchise Association Annual Convention in San Antonio, Texas and USA to attend the NextGen Summit with the FCA funding travel and accommodation costs for this major event. FCA Chairman Michael Paul congratulated the two Australian winners and said that the representation and participation of the many businesses who entered is proof that the Franchising Sector is booming here in Australia. “The competition is a fantastic initiative which has been brought about as a result of the partnership between the franchising peak bodies, the FCA in Australia and the USA’s IFA and succeeds in engaging young entrepreneurs to bring new ideas and thinking into this great industry,” Michael said. “The competition has proven a huge success, and allows winners to discuss new concepts and innovative ways of thinking to take franchising into the future – and ensure the sector in Australia continues to flourish. Winners also get the opportunity to learn about the latest trends in the industry and to grow both on a personal and professional level,” he added. The FCA’s very close involvement in the campaign demonstrates Australia’s commitment to further strengthening the industry and to encouraging Australians to experience the many opportunities and benefits that are associated with being involved in the franchising industry. 

Coffee House Celebrates Award Nomination

February 4, 2016, 6:03 pm

≫ Next: EMPLOYING STAFF IN NZ – THE LEGAL LANDSCAPE

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Gloria Jean’s Coffees Brisbane DFO has secured a position as a 2015 finalist for the Franchise Council of Australia’s Queensland Excellence in Franchising Awards. Local franchisees Shiny and Sam Sidhu said they were humbled to be amoung the finalists who were nominated for the Franchisee of the Year award and are exited at the opportunity to promote their business. “We’re thrilled to be able to share this achievement with our team and our local community,” Shiny said. “We’re very proud and humbled to be named a finalist among other wonderful franchised businesses.” Since opening their Coffee House, Shiny and Sam have focused their attention on creating a positive store culture and giving back to their local community. “Our store has a culture of reward and recognition and we always take the time to celebrate individual and team successes with our team members,” Sam said. “We try to make the most of being part of the renowned Gloria Jean’s Coffees franchise system by partnering with our local charities like ‘Variety, The Children’s Charity’ to connect with our wider community. “This year through the ‘Cappuccino for a Cause’ promotion we donated proceeds from our cappuccino sales to ‘Variety’ to help disadvantaged young Aussies achieve their full potential through scholarships and educational equipment.” The store will be judged in the ‘Single-Unit Franchise Two or More Staff’ category, with the pairs application focused on the store’s planning, performance and community contribution. Judging of each category is in progress, with the winners to be announced at the Awards Gala dinner held on Monday 8 February. For more information about Gloria Jean’s Coffees please visit www.gloriajeanscoffees.com.au. 

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EMPLOYING STAFF IN NZ – THE LEGAL LANDSCAPE

February 11, 2016, 5:24 pm

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Graeme Riach Managing Partner Harmans Lawyers New Zealand

About the Author

FRANCHISING IN NEW ZEALAND

February 11, 2016, 5:39 pm

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By Graham Billings Executive Director Franchise Association of New Zealand

About the Author
Graham Billings’ early career led to extensive experience at a senior level in the UK, New Zealand and Australian newspaper and magazine publishing industries and he served on industry bodies in each of these countries. Moving out of the media industry, he was appointed Managing Director of the Australian arm of a UK multi-national company, where one of his businesses was a product licensee of the Sydney Olympic Games Committee (SOCOG).

Putting the 'Social' into social media

March 10, 2016, 3:33 pm

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John Bresolin | Audit Partner | BDO

Retail is a H2H Business

March 10, 2016, 3:55 pm

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Brian Walker | Founder and CEO | Retail Doctor Group

Procedural Fairness Explained

March 10, 2016, 4:10 pm

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Michael O’Shaughnessy | Principal Human Resources Specialist | HR Central

Franchising Has Changed

March 10, 2016, 4:23 pm

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David Banfield | President | The Interface Financial Group

MR RENTAL CELEBRATES SUCCESS AT ANNUAL EXCELLENCE AWARDS

March 14, 2016, 4:54 pm

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Mr Rental celebrated their top franchisees, team members and suppliers at the annual Mr Rental Excellence Awards held in February. Franchisees, team members and one supplier accepted their prizes at the gala dinner held at the Stamford Grand Adelaide in Glenelg, South Australia. The awards evening marked the conclusion of the franchise group’s three-day annual conference, which was attended by around 115 people consisting of franchisees, support office team members and business partners from across Australia and New Zealand.Franchisees and suppliers were judged on a number of criteria including customer service, sales performance, franchisee support and business reviews conducted throughout the year. Mr Rental CEO, James Nixon-Smith congratulated them on their outstanding performances. “Our franchisees and suppliers went above and beyond for their customers and local community in 2015 and their efforts have been rewarded,” Mr Nixon-Smith said.  “We are extremely proud of their achievements and look forward to their success in the year ahead.” The annual Mr Rental Excellence Awards celebrate the hard work of franchisees and team members across both Australia and New Zealand. “It is an opportunity for us to recognise the efforts of our top franchisees and team members who have achieved strong results throughout the year,” Mr Nixon-Smith said. “It is important for us to reward those who have put their best foot forward and continually strive to provide exceptional customer service and leadership in our network, shown dedication to growing the brand and demonstrated outstanding commitment to their local community.”Mr Rental co-founders Kerrianne and Glen Hickman, who began the company in 1991 before it franchised in 2001, hosted the event held in Adelaide. Performer, writer and comedian Jean Kittson acted as MC for the night, bringing laughter and entertainment to the event.Full list of 2016 Mr Rental Excellence Award winners:Australia•    Franchisee of the Year: Garnet Dean, Mr Rental Bendigo / Ballarat •    Most Improved Franchise Store: Mr Rental Southern Downs, Sarah Littleproud•    National Marketing Award: Mr Rental Blacktown / Mt Druitt / Parramatta, Mike and Mary Sullivan•    National Operations Award: Mr Rental Beenleigh / Logan, Tony and Sharon Vaea New Zealand  •    Franchisee of the Year: Mr Rental Hutt Valley, Dave and Megan Hand and Richard Cunningham•    Most Improved Franchise Store: Mr Rental Hawkes Bay, Di Bannister •    National Marketing Award: Mr Rental Hawkes Bay, Di Bannister•    National Operations Award: Mr Rental Northshore / Orewa, Mike and Wendy DuncraftAustralia and New Zealand Combined Categories•    Community Award, Australia and New Zealand: Mr Rental Bankstown / Ingleburn, John Butler and David Eckford•    Supplier of the Year Award: EncoreA franchise group servicing all regions of Australia and New Zealand, Mr Rental offers a wide range of technology, furniture, white goods and fitness equipment for home, lifestyle or business.For more information about Mr Rental, visit http://mrrental.com.au or call 1800 880 778.

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Are Franchisees comfortable with too much debt?

March 14, 2016, 6:36 pm

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Jason Gehrke Director Franchise Advisory Centre

Best Work Practice - Get the basics right

March 14, 2016, 6:54 pm

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Lynda McAlary-Smith | Executive Director – Proactive Compliance and Education Fair Work Ombudsman

Hit the franchising hot spot in Sydney

March 14, 2016, 7:02 pm

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Sydney’s Royal Hall of Industries at Moore Park will be filled with the who’s who of franchising next week at the Franchising & Business Opportunities Expo from Friday 18th – Sunday 20th March. This enterprising event offers visitors a forum to compare and research a diverse range of franchise opportunities, with investment levels from under $10,000 to more than $500,000. Companies from a wide range of industries will showcase their business concepts, such as VIP Home Services, Retail Food Group, EmbroidMe, Dream Doors, Refresh Renovations, Tutor Doctor, endota spa, The Coffee Club, Minuteman Press, Skinny’s Grill, Amber Tiles, National Drones, WH Smith and Johnny Rockets to name just a few. “This Expo – and the shows to follow in Perth, Brisbane and Melbourne later this year – are must-see events for advice, inspiration and information about the latest life-changing franchising opportunities,” says Exhibition Manager Fiona Stacey. The free seminar program will feature inspiring franchising success stories from Poolwerx’s John O’Brien and Pippa Hallas from Ella Baché, as well as a special guest presentation from international author and business coach Sharon Jurd. “I’m very excited about our seminar program in Sydney this year,” Stacey says. “It’s an incredible opportunity to hear from people at the top of their game, to learn from them and to see what drives them.” Sharon Jurd began her franchising journey at Century 21, where she rose to become the organisation’s youngest female director. After selling her real estate franchises she joined her partner as co-director of HydroKleen and in two years grew it to the market leader. Jurd has won 36 business and industry awards, including Franchise Woman of the Year, and has written two books; How To Grow Your Business Faster Than Your Competitor – The Secrets to Freedom and Success in 5 easy Steps and Extraordinary Women in Franchising – How their businesses have grown and how yours can too. Pippa Hallas is the dynamic CEO of beauty company Ella Baché, and the granddaughter and great-niece of founders Edith Hallas and Ella Baché. After a career in advertising in UK and Australia, Hallas joined the family-owned company as Marketing Manager and General Manager before being appointed CEO in 2010. With 170 Ella Bache salons in Australia and New Zealand including 110 franchised salons, plus David Jones outlets around Australia, Hallas emphasises the importance of education, brand integrity and product innovation as keys to success. Poolwerx’s high profile CEO John O’Brien will share what he has learned as he built Australasia’s largest pool and spa network with over 300 active franchise territories, 330 mobile vans and more than 70 retail stores. O’Brien has been highly involved in the Australian franchise industry for over 20 years as a member of the Franchise Council of Australia (FCA) and World Franchise Council, and is a regular contributor at high profile franchise events such as the National Franchise Convention. The seminar program also includes specialist industry consultants such as Suzanne Jarzabkowska from DC Strategy, The Franchise Shop’s Grant Garraway and Brian Keen from Franchise Simply. The Franchise Council of Australia will also hold panel sessions with established and successful franchisors sharing their stories and taking questions from the floor. “The seminars and free panel sessions are always a highlight of the Expo,” says Fiona Stacey. “It’s a good idea to check the program on our website before you attend, to make sure you’re in time to hear from any speakers who particularly interest you. “But of course the main game is on the show floor, with exhibitors from a wide range of industries all ready to encourage and inform visitors about their franchise or business opportunity.” Stacey adds that readers may gain free entry online until Tuesday 15 March, after that it is $10 online or $20 at the door. “So grab your ticket now, it’s really time to stop dreaming and start doing!”  Sydney Franchising & Business Opportunities Expo 2016 18-20 March, Royal Hall of Industries, Moore Park Diary dates: Perth: 15 May, Crown Perth, Burswood Brisbane: 23-24 July, Brisbane Convention & Exhibition Centre, South Bank Melbourne: 26-28 August at Melbourne Exhibition Centre, South Wharf For more information go to www.franchisingexpo.com.au 

Franchisees need to beware of consumer rights

March 14, 2016, 7:11 pm

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Bianca Sevastos | Partner | Baybridge Lawyers

BOHEMIA & THE GLUE SOCIETY CREATE SPICY PORTUGUESE CAMPAIGN..LITERALLY

March 14, 2016, 8:03 pm

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A new integrated campaign launches today for Oporto’s $10 Meal Deal which stems directly from the brand’s Portuguese origins. In line with the spicy nature of the brand’s famous sauces, the Portuguese headlines when translated reveal some appropriately spicy humour at work. Oporto’s media agency Bohemia developed the campaign in collaboration with creative collective The Glue Society. The campaign aims to re-engage consumers through the authentic Portuguese story of the brand – and put the focus back on great tasting food at exceptional value. In her first campaign as Head of Marketing for Oporto, Vanessa Rowed wanted the agencies to push the boundaries with a fully integrated campaign that played to Oporto’s Portuguese heritage“We are a youthful brand with undeniably delicious food and an irreverent spirit with our heritage at our core. We summarize this, our character, as Spicy Portuguese. Boho and Glue have successfully taken this campaign to a literal and exuberant execution.” Using landmark outdoor, transit sites and digital media, Oporto celebrate the tasty and generous $10 meal deals, with a series of Spicy Portuguese headlines. These Portuguese headlines perfectly marry the personality and sense of humour as well as highlighting the flavour and deliciousness of the food. Participation is encouraged as the campaign gives the audience the chance to translate the Portuguese headlines seen across the country into English using mobile phones via text or Shazam technology. This digitally led journey allows the audience to enjoy the spicy humour of the brand - and takes them directly to a Spicy Portuguese campaign hub spicyportuguese.oporto.com.au where they can create their own spicy headlines (verified by Google Translate) and share with their network of friends. Each creative has a unique response chain making the engagement specific to the user. Glue Society’s Luke Crethar and Pete Baker ‘For us, this project was an opportunity for us to let our hair down and use new technology to make the simple idea of running ads in Portuguese come to life in an entirely new and shareable way. We’ve given people the chance to enjoy the hidden humour first hand via apps and text - and are then letting them take the reins through their own social channels.’ In today’s world, it is imperative to switch the dial and allow consumers true participation to have their ‘Say’, led through both paid and unpaid, to deliver a virtuous circle of digital buzz. Oporto wants to continue to add value customer’s lives, and letting them create content is one way to authentically engage. Bohemia’s Rosie Plunton & Jonny Cordony ‘The brief we strive to receive as agencies was realised and it is refreshing to be challenged and to allow agency partners to be bold and to invest in the brands personality. Adding value to consumer’s lives was imperative, so the approach called for simplistic eco-system planning to take advantage of every connection having a subsequent connection, and why not design it to stop customers, create intrigue and shock them along the way.’ Oporto Spicy Portuguese campaign will run for the next 8 weeks across Outdoor, Digital, Social, Influencer networks and through content creation. Credits: Agency/Media Agency: Bohemia Creative Partner: The Glue Society Creative Origination & Direction: The Glue Society’s Pete Baker, Jonathan Kneebone & Luke Crethar Campaign Strategy & Management: Bohemia’s Jonny Cordony, Rosie Plunton, Alaura Krueger Content Production: Bohemia’s Sally Hickson & Cameron Roberts Media Implementation: Bohemia’s Amy Araullo, Alexandra Thomas & James Turner